SEO is called methods other than advertising that allow your site to be ranked at the top of search engine results. It increases the visibility of your website, thereby attracting potential customers to your site with the right SEO tactics. Working with the help of SEO will make a great contribution to you and your site, but how you navigate this process and how correctly you do it is very important. The more conscious you make SEO, the higher your visibility and earnings will be, otherwise you will not get the efficiency you want and there is a risk of damaging your site and brand.
KNOWN MISCONCEPTIONS ABOUT THE USE OF SEO
There are some misinformation that is said about SEO. First of all, no matter which industry you are in, SEO will make a great contribution to your website and also to your business. The visibility of each sector at the top in its field is important, only in some sectors this process may take a long time compared to other sectors. It will also be a big mistake for you to think that ‘there are many big businesses, only they get to the top ranks’. If only big companies appeared at the top, it would be difficult for you to see people who have achieved so much success today. It would be another mistake to think that by opening more pages you will get more interaction to this extent. It would be healthier for you to provide all your traffic from there with a single site. As I said at the beginning, SEO is a method that allows you to increase your visibility and sales for free, except for advertising, so it does not require you to have a lot of capital. Finally, Google detects your site automatically, there is no directive that you need to send to Google again for the visibility of your site.
WHY IS SEO SO IMPORTANT?
If your website is not easily found by the potential customers you want to reach, this will lead to a negative result for your site and your company. It is important that you use SEO because it will attract visitors who are in the SEO search results to your website.Dec. If you have done SEO correctly and effectively, you will get traffic from the right people, which will give you a positive return. It is a fact that you have many competitors in every sector in today’s world. You should know that your competitors benefit from SEO and you should follow your competitors and not lag behind them in order to stay afloat in your industry.
WHAT ARE THE ISSUES THAT YOU NEED TO PAY ATTENTION TO WHEN APPLYING SEO TO YOUR SITE?
There are some points that you should pay attention to when using SEO for the benefit of your site. In this context, there are some steps that Google wants you to take. For example, you need to make sure that your page is optimized for customers, not for search engines.Dec. There are some titles that Google pays attention to like this. Instead of researching them one by one, you can scan your own site from the ‘site audit report’ section with the help of the Ubersuggest site and see how healthy your site is in terms of Google’s requests. Ubersuggest will give you information about what is positive and negative on your site and what you should do in this direction.
Taking into Account the Site Speed
Since the fast loading of your site is an important criterion in terms of customer satisfaction and SEO, you should pay attention to this issue. When the site speed is slow, both the visitor and Google are negatively affected. This situation will also turn into a disadvantage for you.
Being a Mobile Priority
Currently, the number of mobile users is increasing frequently, so Google mobile is a priority. Therefore, it will be in your best interest to make innovations for a positive mobile experience on your site.
Using a Backlink
Backlink (backlink) is again an important factor for SEO. There are many sites on the Internet that offer useful services and transfer information. Backlink is the name given to you to share one or more sites that you think can help users with some issues related to the service you provide on your site, with their name, logo, or links that they can access directly to the site. You should make sure that the site you are backlinking to is also a high-quality site that uses SEO well. In this way, the search engine contributes to the orientation of your users to you, taking into account the link you receive. Dec.
Finding the Right Keywords
With the right keywords, you will get the right traffic on your site. You should be more investigative and careful in this part of SEO. Even if you get a lot of views on your site by using the wrong words, you will not benefit from this situation because you attract the wrong users. That’s why you always need traffic that turns into sales/solutions. Relevance, popularity and how people may be looking for your service in the search engine are important criteria in keyword selection.Dec. There are several sites that will help you choose keywords. Choose the Right Keywords with Our Research Tools – You can look at various statistics such as how much traffic the words you find with Google Ads have received, how much they cost. Similarly, you can also get help by using the Ubbersuggest site and have an idea about the words. You can also get many keyword ideas from the Ubbersuggest site at the same time. It is necessary to follow the right path in order to be able to choose successful keywords.
To do this, you can follow these steps:
Create a keyword list.
Identify the target audience and proceed to research
Understanding keyword metrics/criteria
To match the customer journey.
To refine the keyword list.
By following these steps, you can complete the process of finding your keywords more easily and accurately. First of all, you can create a list of possible keywords with the help of the site I mentioned above and get started. Then, by determining your service and target audience, you can conduct research from various forums and sites on the Internet, analyze people’s comments, see the problems and solutions they face, and act accordingly. Later, you can examine the statistical values of the keywords under many headings and make a note of them. One of the most basic metrics is search volume and cost-per-click metrics. Dec. In addition to these, it is necessary to take into account other metrics and their returns. You can also get help from Facebook audience analysis in order to reach some characteristics of those who visit you, such as age, body and interests, and make some matches accordingly. Finally, in order to use the right and effective keywords in SEO, you should make your keyword list final by taking into account the first 4 items and eliminating some words in our list that will not contribute to you.
If you wish, you can easily achieve success by increasing the awareness of your site and your brand by following this entire process
